An Introduction to AI For The Content Business
This one day course is designed to help creatives and executives working in the international content business understand the power of the new technology and the opportunities and threats it presents.
From writers and creators, producers, channels, platforms, distributors, financiers and other parts of the value chain the course provides practical ‘how to’ and best practice training to help navigate the complex issues in the fast-moving landscape.
Draft agenda (subject to change)
The course runs in classroom style and is fully interactive, with Q&A running throughout the day and a networking lunch with the speakers.
TUTOR
Dan Taylor-Watt
Media consultant and AI expert.
SESSION OUTLINE
● What is AI?
● Why has it suddenly exploded?
● How is it currently being used?
● What might it mean for media and for society?
● How should we respond?
LEARNING TAKEAWAYS
● A basic understanding of what AI is and how it works.
● Some useful ways of thinking about AI.
● An understanding of ways in which AI is currently being used.
● Insights into what AI might mean for media and for society.
● Practical steps to further develop your understanding of AI.
TUTORS
Caitlin McGivern, Senior Associate, Harbottle & Lewis LLP
SESSION OUTLINE
An easy-to-understand session building on some of the topics covered throughout the day, exploring the legal considerations of using generative AI in the entertainment industry. We will discuss how to reduce legal risks, and considerations from a deal-making perspective, when utilising generative AI tools.
● How different stages of the generative AI workflow create different risks
● Legal and commercial considerations with respect to use of AI across development, production and exploitation of projects; and
● Practical examples of measures and approaches to mitigate risk.
LEARNING TAKEAWAYS
Key legal and commercial considerations to bear in mind when using generative AI to create material, and when exploiting materials which have been created by generative AI.
● Practical steps you can take when entering into contracts in the entertainment industry where the use of AI-authored materials is envisaged.
TUTORS
Jason Mitchell
Holly Rowlands-Hempel
Producers, The Connected Set
SESSION OUTLINE
A rapid-fire overview and practical demonstrations of 30 user-friendly AI tools being deployed in the TV and online video industry, spanning the lifecycle of content from idea conception through to programme delivery and distribution. This fast-paced session will give you a practical insight into which AI tools to use, and how to use them. Nearly all of the tools selected for this session are suitable for absolute beginners and are relatively low-cost to use, plus there will be previews of some AI tools coming soon to the market.
DEMOS WILL INCLUDE
● Text based AI chatbots
● Project planners
● Team productivity tools
● Deck creation tools
● Generative Image tools
● Generative Video/Animation
● Voice reproduction and voiceover
● Automated transcription
● Legal co-pilots
● AI driven archive search
● AI dubbing
● Automated editing
● Reversioning
● Social optimization tools.
LEARNING TAKEAWAYS
● A list of 30 AI tools you can deploy on your developments and productions straight away.
● Knowledge of how these tools can be used in practice, delivered through live video-based demos, that you could easily reproduce with your own teams.
● Understanding some of the limitations of available tools.
● A sneak peak at how the capabilities of these tools may expand in the future.
● Good prompting in action.
Group discounts are available, email [email protected] for more information.
Tutors
Dan Taylor-Watt
Dan Taylor-Watt is a digital consultant and media analyst. He helps media organisations realise the potential – and avoid the pitfalls – of digital technologies. Dan spent 20 years at the BBC developing its audio and video streaming services. He led the development of BBC iPlayer from 2013 to 2021 and BBC Sounds from its inception in 2017 to 2021. He now works with a wide range of media companies around the world on their digital strategy and execution, with a particular focus on AI.
Caitlin McGivern
Caitlin McGivern is a lawyer at Harbottle & Lewis. She advises clients in the film and television industries about development, financing, production and exploitation of films and television series. Her firm has recently seen an explosion interest about the use of generative AI across their client base.
Jason Mitchell and Holly Rowlands-Hempel
Jason Mitchell and Holly Rowlands-Hempel work at The Connected Set, a multi-platform production company producing formats at the intersection of television, midform and shortform, for clients including the BBC, Channel 4 and Channel 5 in the UK. The Connected Set has been an early adopter of AI tools, using them extensively across their development and productions, and has been delivering practical AI training sessions for UK broadcasters and freelancers on how AI tools can boost productivity and creativity.