An Introduction to AI
For The Content Business

Monday November 27 – Kings Cross – London

Book now and get your team up to speed with this fantastic one day course

“The greatest threat you face from AI is that your competition understands it first and uses it against you.”

David Jenkinson
Founder, 
C21Media and The AI Academy

This one-day course takes place on Monday November 27 at The St Pancras Renaissance Hotel, the day before the start of Content London.
It is designed to help creatives and executives working in the international content business understand the power of the new technology and the opportunities and threats it presents.
From writers and creators, producers, channels, platforms, distributors, financiers and other parts of the value chain the course provides practical ‘how to’ and best practice training to help navigate the complex issues in the fast-moving landscape.
The course costs £599 per person with a 50% discount for registered Content London delegates. Group rates are also available.
Bring your team long and get them up to speed before it’s too late!
This course is available with a 50% discount for Content London delegates.
For more information and group rates EMAIL HERE.

Programme

9:00am –
9:30am

The course runs in classroom style and is fully interactive, with Q&A running throughout the day and a networking lunch with the speakers.

9:30am –
11:00am

TUTOR
Dan Taylor-Watt
Media consultant and AI expert.

SESSION OUTLINE
● What is AI?
● Why has it suddenly exploded?
● How is it currently being used?
● What might it mean for media and for society?
● How should we respond?

LEARNING TAKEAWAYS
● A basic understanding of what AI is and how it works.
● Some useful ways of thinking about AI.
● An understanding of ways in which AI is currently being used.
● Insights into what AI might mean for media and for society.
● Practical steps to further develop your understanding of AI.

11:00am –
11:30am
1:15pm –
2:15pm

TUTORS
Hannah Wylie, Partner, Harbottle & Lewis LLP
Caitlin McGivern, Senior Associate, Harbottle & Lewis LLP

SESSION OUTLINE
An easy-to-understand session building on some of the topics covered throughout the day, exploring the legal considerations of using generative AI in the entertainment industry. We will discuss how to reduce legal risks, and considerations from a deal-making perspective, when utilising generative AI tools.

● How different stages of the generative AI workflow create different risks
● Legal and commercial considerations with respect to use of AI across development, production and exploitation of projects; and
● Practical examples of measures and approaches to mitigate risk.

LEARNING TAKEAWAYS
Key legal and commercial considerations to bear in mind when using generative AI to create material, and when exploiting materials which have been created by generative AI.
● Practical steps you can take when entering into contracts in the entertainment industry where the use of AI-authored materials is envisaged.

11:30am –
12:45pm

TUTORS
Jason Mitchell
Holly Rowlands-Hempel
Producers, The Connected Set

SESSION OUTLINE
Practical video demonstration of 20 user-friendly AI tools that can be deployed through the lifecycle of a TV production, from conception through to delivery, using a recent production case study that used these tools. At least 75% of these tools are suitable for complete beginners, and are free or low-cost to use.

Demos will include:

● Text based AI chatbots
● AI driven insights/research tools
● Project planners
● Team productivity tools
● Deck creation
● Generative Image tools
● Generative Video/Animation
● Motion Graphics
● Voice reproduction and voiceover
● Automated transcription
● Legal co-pilots
● AI driven archive search
● Text based rushes search tools
● Automated editing
● Reversioning and social optimization
● Translation and localisation
● … and more

LEARNING TAKEAWAYS
● A list of 20 AI tools you can deploy on your developments and productions straight away.
● Knowledge of how these tools can be used in practice, delivered through live video-based demos, that you could easily reproduce with your own teams.
● Understanding some of the limitations of available tools.
● A sneak peak at how the capabilities of these tools may expand in the future.
● Good prompting in action.

2:00pm –
3:00pm

TUTOR
Monica Landers
Founder and CEO
StoryFit

SESSION OUTLINE
What are key considerations when integrating new technologies?
What are the most important questions to ask vendors about AI?
Is workforce reduction always a result?
With the advent of large language models, what aspects can you develop internally as a media company versus using outside vendors?

LEARNING TAKEAWAYS
● Elevate your understanding and approach to technology integration in this dynamic session as we discuss the pros and cons of various strategic decisions.
● Develop strategic conversations to bring back to your company, including the impact on process, people, and cost.
● Begin the discussion of how AI can be leveraged to distinguish your content and brand in a competitive landscape, as well as identifying areas for in-house development in the era of large language models.

3:45pm –
4:00pm

● Open floor for questions
● Summary of Key Takeaways
● Networking and Closing Remarks

4:00pm –

4:45
Training Day Ends

Course takeaways

● A basic understanding of what AI is and how it works.
● Some useful ways of thinking about AI.
● An understanding of ways in which AI is currently being used.
● Insights into what AI might mean for media and for society.
● Practical steps to further develop your understanding of AI.
● A list of 20 AI tools you can deploy on your developments and productions straight away.
● Knowledge of how these tools can be used in practice, delivered through live video-based demos, that you could easily reproduce with your own teams.
● Understanding some of the limitations of available tools.
● A sneak peak at how the capabilities of these tools may expand in the future.
●Good prompting in action.
● Elevate your understanding and approach to technology integration in this dynamic session as we discuss the pros and cons of various strategic decisions.
● Develop strategic conversations to bring back to your company, including the impact on process, people, and cost.
● Begin the discussion of how AI can be leveraged to distinguish your content and brand in a competitive landscape, as well as identifying areas for in-house development in the era of large language models.
● Key legal and commercial considerations to bear in mind when using generative AI to create material, and when exploiting materials which have been created by generative AI.
Practical steps you can take when entering into contracts in the entertainment industry where the use of AI-authored materials is envisaged.

Who should come

Content Producers
To understand how AI can assist in content creation, recommendation, personalisation,

Content Creators
Writers, directors, and editors who want to harness AI tools for idea generation, editing suggestions, and content optimization based on audience behavior.

Content Distributors and financiers
To leverage AI-driven insights into audience preferences, market-leading shows, content trends and forecasting.

TV Executives and Decision Makers
So they can make informed decisions about where to invest resources and how to strategically position their television businesses in the face of AI innovations.

Start-ups & Entrepreneurs in the TV space
To understand the competitive landscape, seek opportunities for innovation, and determine how AI can provide an edge in the market.

Broadcast Technicians
For insights into how AI can optimize broadcast schedules, predict equipment malfunctions, or streamline production workflows.

Level: Beginner
Location: The Ladies Smoking Room, St Pancras Renaissance Hotel Kings Cross
Course length: One Day

Date: 9am – 4:45pm
27 November 2023

Price: £599

Tutors

Dan Taylor-Watt

Dan Taylor-Watt is a digital consultant and media analyst. He helps media organisations realise the potential – and avoid the pitfalls – of digital technologies. Dan spent 20 years at the BBC developing its audio and video streaming services. He led the development of BBC iPlayer from 2013 to 2021 and BBC Sounds from its inception in 2017 to 2021. He now works with a wide range of media companies around the world on their digital strategy and execution, with a particular focus on AI.

Jason Mitchell and Holly Rowlands-Hempel

Jason Mitchell and Holly Rowlands-Hempel work at The Connected Set, a multi-platform production company producing formats at the intersection of television, midform and shortform, for clients including the BBC, Channel 4 and Channel 5 in the UK. The Connected Set has been an early adopter of AI tools, using them extensively across their development and productions, and has been delivering practical AI training sessions for UK broadcasters and freelancers on how AI tools can boost productivity and creativity.

Monica Landers

Monica Landers brings decades of experience in adopting new technologies, offering a unique perspective from both the start-up and the corporate point-of-view. Monica’s passion for technology-driven creativity is the cornerstone of her current venture, StoryFit and her two technology patents underscore her trailblazing approach to media. From her roots as a Segment Producer for ABC News and Good Morning America, to executive leadership across multiple content companies, she is now founder and CEO of StoryFit, a rapid-growth AI company delivering predictive analytics to supercharge film and television development. Her work has been covered in publications such as Variety, Forbes, Fast Company and New York Times.

Monica excels in championing cross-functional collaboration and curating teams that set the bar high. Her mission: To propel unparalleled technological breakthroughs and instill a culture of innovation that drives progress beyond conventional boundaries.

Hannah Wylie and Caitlin McGivern

Hannah Wylie and Caitlin McGivern are lawyers at Harbottle & Lewis. They advise clients in the film and television industries about development, financing, production and exploitation of films and television series. Their firm has recently seen an explosion interest about the use of generative AI across their client base. Hannah has recently spoken on a panel at the London Film Festival and at a Pact event about the use of AI in the industry.