Holly Rowlands-Hempel work at The Connected Set, a multi-platform production company producing formats at the intersection of television, midform and shortform, for clients including the BBC, Channel 4 and Channel 5 in the UK. The Connected Set has been an early adopter of AI tools, using them extensively across their development and productions, and has been delivering practical AI training sessions for UK broadcasters and freelancers on how AI tools can boost productivity and creativity.